Farmers Insurance Group
Because of text messaging's ubiquity, consumers might already be texting your business number and expecting you to reply. That's what happened for Farmers Insurance agent Mathew Wyatt. "The first time I signed on, there was a message waiting for me from a client who we sold a policy to after I found out he was trying to get a hold of me." By adding two-way text messaging to outreach efforts, savvy agents like Mathew are opening a new channel for potential buyers to reach them.